Job Description

About Sleepyhead

Sleepyhead is a high-growth e-commerce brand disrupting the college sleep market with premium mattress toppers and sleep accessories. We’re known for our direct-to-consumer model, data-driven marketing, and rapid expansion. As we gear up for even greater scale, we’re looking for a strategic Ads & Email Marketing Manager to help assist our paid media and lifecycle marketing efforts.

Position Overview:

We are seeking a full-time, in-person Ads & Email Marketing Manager who can help lead paid ad campaigns (Meta, TikTok), optimize TikTok Shop strategy, and scale email/SMS programs. You’ll help own performance, vision, budgeting, and growth strategy of these channels. This isn’t a role for someone who needs step-by-step instructions — it’s for a creative, analytical thinker who thrives in a fast-paced, high-growth e-commerce environment.

You will be working alongside a Marketing Director who has been with Sleepyhead for over 3 years and is deeply familiar with the brand. This role will help support her in managing departmental functions, with each team typically having two people.

Key Responsibilities:

Paid Media Strategy & Execution:

• Optimize paid media channels across Meta (Facebook/Instagram), TikTok, and Pinterest.
• Develop and execute full-funnel campaigns with clear performance targets (ROAS, CAC, AOV).
• Allocate ad spend strategically across platforms, monitor pacing, and reallocate budget based on performance data.
• Lead the creative direction for ad content, collaborating with our creative and influencer teams.

Email & SMS Marketing:

• Manage flows, campaigns, and A/B tests using Klaviyo and Attentive.
• Build customer journeys for key segments (prospects, students, parents, repeat buyers).
• Drive open rates, CTR, conversion, and LTV through segmentation and behavioral triggers.

TikTok Shop & Influencer Marketing:

• Scale TikTok Shop sales by optimizing product listings, bundles, reviews, and short-form video content.
• Partner with influencers to drive awareness, engagement, and conversion through user-generated content (UGC).
• Collaborate with internal teams to develop performance reports.

Budgeting, Projections & Analysis:

• Help with paid ads and email budget, making data-informed decisions on allocation and spend efficiency.
• Create and maintain forecasting models that tie spend to revenue targets.
• Report weekly performance results with clear insights and action steps.

Team Collaboration & Leadership:

• Work cross-functionally with creative, operations, and leadership teams to align on marketing calendar and promotions.
• Drive accountability and visibility around campaign goals, performance, and learnings.
• Present strategy, projections, and results directly to the CEO and executive leadership.

Qualifications:

• 5+ years of experience in performance marketing or e-commerce media buying.
• Proven track record scaling Meta and TikTok campaigns profitably.
• Strong understanding of email/SMS best practices and experience with Klaviyo or similar tools.
• Comfortable managing $250K–$750K/month in ad spend.
• Skilled in data analysis, budget ownership, and revenue forecasting.
• Proficiency in Excel/Google Sheets and working knowledge of attribution tools.
• Strategic thinker with executional grit and creative judgment.



Why Sleepyhead?

• You’ll make a direct impact on a high-growth DTC brand.
• You’ll have ownership of strategy, spend, and results.
• You’ll work in a fun, entrepreneurial, and purpose-driven environment.

This position is full-time and in-person at our Old Town Scottsdale office (Monday–Friday, 8:30am–5pm). Benefits include a matching 401(k), health, dental, vision insurance, PTO, holiday pay, and more.

Please do not apply if seeking remote or hybrid work.

Ready to Build and Scale with Sleepyhead?

If you're a growth-minded digital marketer ready to lead strategy, execution, and results across paid and owned channels — we’d love to hear from you.

If you are a recruiter or staffing agency, please do not reach out.

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