Job Description

Events & Association Marketing Manager

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.

The Events & Association Marketing Manager is responsible for the development, management and execution of events & associations that support HHAeXchange's brand, business, and communication objectives, including planning, creative development, execution, measurement, and coordination of events. Reporting to the Director of Event Marketing, this position will work cross functionally with multiple internal departments, agencies, and senior-level leadership. This strategic position will manage every aspect of events, both internal and external, to ensure the full event experience is set up for success when it comes to preparation, execution, brand presence and post-event.

This is a hybrid position based out of our Midtown Manhattan, Washington D.C. or Bloomington, MN office locations, with an on-site presence required two days per week to support team collaboration.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Job Duties

• Provide a single point of accountability for the development, oversight, and execution of all events
• Be the event expert in how to leverage events & associations to support our event strategy
• Establish and manage the event calendar and project timelines
• Identify strategic and relevant events that align to event strategy
• Oversee promotions with an emphasis on coordinated pre and post event activity as well as performance measurement
• Build relationships and identify opportunities for marketing to leverage promotional opportunities and reach our targeted audiences with associations
• Partner with marketing, sales and other stakeholders to lead the charge with any deliverables needed for association partner
• Define, lead and deliver the overall event experience, including:
• Develop an event brief which defines business and event objectives, target audience, executional components and metrics
• Understand messaging hierarchy and incorporate through end-to-end experience
• Drive impactful visual graphics and booth layout/traffic flow
• Leverage event speaking opportunities and generate media inquiries to build brand
• Lead cross-functional teams to effectively support and drive event success
• Develop and execute project plans
• Identify and mitigate issues/escalations
• Partner with cross-functional stakeholders to ensure alignment regarding event strategy and delivery
• Manage the event agency/agencies on all creative/production, logistics planning, registration, housing, venue(s), event tools, event swag, event giveaways, etc.
• Develop rhythm of business, including internal communications and executive briefings
• Co-establish key performance indicators and measurement
• Oversee and manage event budgets
• Create pre and post event debriefs and manage event budget reconciliation
• Build/manage event templates/processes; manage document sharing site

Other Job Duties

• Other duties as assigned by supervisor or HHAeXchange leader.

Travel Requirements

• Travel 10-25%, including overnight travel

Required Education, Experience, Certifications and Skills

• Bachelor's degree in marketing, communications, business or a related field
• Minimum of 5+ years experience developing and executing events
• Demonstrated understanding of how to articulate a brand vision and message through events
• Demonstrated knowledge in the discipline of event marketing with fundamental understanding of how to maximize event ROI and leverage events to drive growth for the business
• Ability to think critically and react quickly and calmly in high-pressure situations
• Ability to work and adapt in a fast-paced environment and manage multiple projects/events at one time
• Demonstrated ability to consistently meet deadlines within budget
• Strong interpersonal skills
• Self-starter who can work independently while remaining a team player
• Ability to confidently interact with executives and other senior levels of the organization to influence and gain support, input and approvals
• Demonstrated ability to maintain a respectful and professional attitude towards all co-workers at all times, including periods of high stress

The base salary range for this US-based, full-time, and exempt position is $90,000-$105,000, not including variable compensation. An employee's exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values.

This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.

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