Job Description

Job Description

Job Description

We are Nightforce Optics

RUGGED. RELIABLE. REPEATABLE. ™

Nightforce Optics is a leading manufacturer and marketer of premium sport optics products, including riflescopes, spotting scopes and accessories. Known for its rugged products designed for use in punishing conditions, Nightforce is the industry benchmark for high-quality, high-performance products. Nightforce Optics, Inc., was established in 1992 with one goal in mind: to build the finest riflescopes on the market. The same qualities that have made Nightforce the choice of professionals have now created a dedicated following among hunters and serious shooters.

We want you to become part of our story!

Nightforce Optics is seeking a skilled Full-Stack Web Developer to join our creative Marketing team and help bring our brand to life online. Known for our precision optics, we extend the same commitment to quality across every digital touchpoint. In this role you will be responsible for building, maintaining, and optimizing our website to deliver fast, seamless, and engaging user experience.

You'll work on delivering smooth, high performance web experiences from front to back, combining clean, responsive interfaces with reliable, scalable service-side logic. Whether it's implementing product display pages, refining the online store, integrating content management tools, or developing features that support marketing campaigns, you'll ensure every visitor experience is seamless, fast, and reflective our company values of quality and precision.

While not responsible for internal systems or company-wide infrastructure, you will interface with marketing tools, analytics platforms, and business systems like inventory or fulfillment APIs to ensure consistency across digital touchpoints. Familiarity with DevOps principles helps support smooth deployments, automated testing, and efficient updates to the live website.

If you're passionate about crafting high-performance web experiences that reflect a premium brand, we'd love to hear from you.

What you will be doing: Essential Job Duties

Web Development & Implementation

• Build and maintain scalable full-stack web solutions that power the marketing website and its supporting infrastructure.
• Implement interactive front-end features using modern frameworks (e.g., React) and develop back-end logic to support data flow, page rendering, and third-party integrations.
• Translate design mockups and marketing requirements into functional, responsive code that performs across devices and browsers.
• Maintain clean codebases and reusable components to support ongoing improvements and content updates.

Performance & Reliability

• Optimize website performance and responsiveness, with a focus on speed, uptime, and minimal resource use.
• Identify and resolve bugs or inefficiencies affecting the user experience.
• Conduct regular testing and performance audits to uphold high standards for site quality and reliability.

Collaboration & Communication

• Work closely with cross-functional teams including marketing, content, design, SEO, and analytics to align digital execution with campaign goals.
• Clearly communicate timelines, blockers, technical limitations, and project status to non-technical team members.
• Participate in sprint planning, team check-ins, and collaborative development using tools like Slack, GitHub, and project management platforms.

Strategy & Project Execution

• Lead and manage the technical aspects of marketing website projects-from planning and development to deployment and refinement.
• Collaborate on digital strategies to support product launches, campaign rollouts, and ongoing site enhancements.
• Help evaluate and select tools, services, and frameworks that best support long-term site scalability and flexibility.

DevOps & Deployment

• Set up and maintain automated build and deployment pipelines using tools like GitHub Actions, Netlify, Vercel, or similar.
• Ensure website deployments are stable, fast, and reversible, with minimal downtime or disruption.
• Monitor site health and infrastructure to proactively address issues and scale resources during periods of high traffic.
• Contribute to automated testing systems for regression protection and functionality assurance.

What we need to see: Required Qualifications

• A bachelor's degree in Computer Science, Information Technology, or a related field is preferred; however, equivalent professional experience may be considered in place of formal education on a year-for-year basis
• 3+ years of experience in full-stack web development, with a strong focus on front-end performance and user experience.
• Proficient in HTML, CSS, JavaScript, and frameworks such as React/Next.js or Vue.js.
• Back-end experience with Node.js, Ruby on Rails, or similar frameworks.
• Experience working with APIs, headless CMS platforms, and cloud-based services.
• Familiarity with version control (Git), build tools, and CI/CD pipelines.
• Understanding of responsive design, accessibility standards, and cross-browser compatibility.
• Solid understanding of performance optimization, caching, and SEO fundamentals.
• Experience instrumenting and analyzing sites with Google Analytics 4, Microsoft Clarity or Hotjar.
• Experience working within agile or iterative development environments.

What we would love to see: Preferred Qualifications

• Experience in e-commerce platforms (e.g., Shopify, BigCommerce, or custom solutions).
• Exposure to DevOps tools like Docker, Netlify, or Vercel.
• Experience with workflow automations in n8n, including webhooks that invoke internal and external tools.
• Hands-on experience with headless CMS solutions, preferably Strapi.
• Background working in a product-focused brand or consumer goods company.
• Interest in outdoor products, firearms, or optics

What Sets Us Apart?

• 100% paid benefits for the employee including: medical, dental, vision, short term disability, long term disability, AFLAC, and life insurance
• Paid Time Off Package - 60 hours your first year and increases year after year
• 10-13 paid holidays per year
• Matching 401k after one year of employment
• 4-day work week, who doesn't like 3-day weekends?
• Pride in our product
• Employee discount on scopes and Nightforce apparel

Note: All job offers are contingent on passing pre-employment requirements, including a drug screen and criminal background check. Applicants must also be a "US Person" as defined by the International Traffic in Arms Regulations (ITAR).

Nightforce Optics is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, gender, sex, national origin, age, sexual orientation, gender identity, protected veteran status, disability or any other category protected by law.

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